Indian employees are more loyal to both their jobs and their companies than
their international counterparts, according to Global Employee Commitment
2002 Report released by Taylor Nelson Sofres Mode.
The employee commitment in India is much higher as compared to global and
Asia Pacific figures. While 54 per cent Indians are highly committed, 17
per cent are some what committed, and only 29 per cent are by-and-large
uncommitted. These figures are impressive when compared to global and Asia
Pacific figures where the committed constitute 44 per cent and the
uncommitted constitute 35 per cent.
More than a third of employees (35 per cent) worldwide admit to having low
levels of commitment to both the job they do and the company they work for.
This suggests that more than a third of the world's companies are failing
to get the most out of their employees.
In India, sectors with high level of commitment include Public Sector (65
per cent), Business and Other Services (65 per cent), Finance and Insurance
(64 per cent), Educational Services (62 per cent), Transportation (58 per
cent), Construction (53 per cent), and Health and Social Services (51 per
cent). Sectors with least amount of commitment include Wholesale / Retail
(32 per cent) and Information (41 per cent). The maximum number of
uncommitted employees are in Wholesale / Retail (52 per cent), followed by
Manufacturing (35 per cent), accommodation, hospitality and leisure (33 per
cent), telecommunications (32 per cent), transportation (28 per cent), and
construction (27 per cent).
The global trend is also very similar and there are clear differences in
employee commitment across business sectors. The highest levels of
commitment to both the organisation and type of work were demonstrated in
the education (52 per cent), financial services (51 per cent), public
sector (48 per cent) and business services (48 per cent) sectors. In
contrast, just over a third (35 per cent) of employees in the manufacturing
and construction sectors demonstrated high commitment levels.
Globally, just over half of employees are committed to the job they do (57
per cent) and the company they work for (51 per cent), suggesting that
employees are more committed to the work that they do than the company they
work for. One in seven (14 per cent) are Career Oriented employees,
predominantly committed to their work but not to the company they work for.
In contrast, only one in 12 (8 per cent) are Company Oriented,
predominantly committed to their company but expressing low levels of
commitment to the actual work they do.
The report said employees in Delhi, Bangalore and Hyderabad were more
likely to speak well of their companies and be enthusiastic about their
work, and it calls such employees Ambassadors. At the same time, those in
Mumbai and Chennai are more likely to be Company Oriented with low
commitment to work, while employees in Kolkata are likely to be Uncommitted
to both.
Employees in the West seemed to be more Career Oriented than those in the
Asia Pacific region. France, the Netherlands, Germany and the US had the
highest proportion of Career Oriented employees, while Australia, New
Zealand and Hong Kong showed the highest proportion of Company Oriented
employees.
The Uncommitted class is referred to the people whole are less productive,
and at the extreme can amplify dissent. India's performance in terms of
Uncommited class is better than the global average with the minimum number
(29 per cent) of Uncommited people as against the global average of 35 per
cent and Asia Pacific average of 37 per cent. The Company Oriented class in
India is about 6 per cent, as against the global average of 8 per cent and
Asia Pacific average of 9 per cent.
Eleven per cent of the Indian employees are Career Oriented and have a high
commitment to work, just a shade lower than the Asia Pacific average of 12
per cent and global average of 14 per cent. The employees in this category
are valuable, productive, but open to other offers. India high (54 per
cent) commitment levels for Ambassadors, as against the Asia Pacific
average of 42 per cent and a global average of 43 per cent. This category
of people are company's greatest assets.
Employees working for some of the world's largest companies are more likely
to have the highest levels of commitment in their organisations and jobs.
Employees working for large- and medium-sized companies are more likely to
be Ambassadors or Company Oriented (basically happy and satisfied with the
company). People working for small-sized companies are more likely to be
Career Oriented and Uncommitted, and can leave the job whenever they get a
better opportunity. Similarly, those working for small-sized companies are
also Uncommitted.
While overall in India, multinationals have the maximum number (80 per
cent) of committed workers, national-level firms follow with a high (70 per
cent) level of commitment. Medium-sized industries (56 per cent) and small
industries (42 per cent) follow, while very small industries have the least
number (38 per cent) of committed employees. The chart is by-and-large
predictable in case of the number of uncommitted employees led by very
small industries (45 per cent). The uncommitted employees is least for
MNC's (10 per cent).
Top, senior, middle and junior managers are more likely to be Ambassadors
and highly committed to their company and their job, whereas administrative
and technical staff are more likely to be Uncommitted. Similarly, unskilled
and skilled workers are more likely to be Uncommitted and clerks and sales
employees are less likely to be Ambassadors, while junior managers are also
more likely to be Career Oriented.
Employees with higher educations (degrees, post graduates) are more likely
to be Ambassadors. Employees with no formal schooling are those with a
SSC/HSC are more likely to be Company Oriented. Those with up to nine years
of schooling are more likely to be Uncommitted.
Commitment also depends on the duration of time one has spent with the
company. Employees just starting with a company are more likely to be
Company Oriented. At between 1-2 years of service employees are more likely
to become more Career Oriented, and employees who have been working at a
company for 8-10 years are more likely to be Uncommitted. After 10 years of
service in the same company, however, employees are more likely to be
Ambassadors.
Employees earning less than Rs 5,000 are more likely to be Uncommitted.
Employees earning Rs 5.001 and above are more likely to be Ambassadors.
Employees earning Rs 10,000 and more are more likely to be Career Oriented.
Commitment is also directly proportional to age. Younger employees are more
likely to be Uncommitted, while older employees (45 and older) are more
likely to be Ambassadors. The commitment is least for the age group between
18-24, and increases slightly for 25-34 and 35-49. The commitment is
maximum in case of 50 and older age group. Commitment to the company is as
high as 76 per cent and commitment to work is 79 per cent in this age
group. Also, commitment towards work as well as towards the company is
slightly more in case of females as compared to males.
Ambassadors tend to be much happier with their jobs than the Uncommitted
employees, and are more proud of their work. Uncommitted employees tend to
feel that there are not enough opportunities for advancement. Company
Oriented and Career Oriented categories are similar in most respects. While
career oriented are much prouder of their work, Company Oriented are more
positive about their company as a whole.
Workers in Japan, Korea and Bulgaria had the lowest levels of commitment.
Fifty-nine per cent of employees in Japan, 58 per cent in Bulgaria and 55
per cent in Korea were least committed to both the work they do and the
company they work for. Employees in Israel (59 per cent) and Norway (57 per
cent) had the greatest proportion of employees committed to both.
Methodology
The study interviewed 20,000 full-time employees across 33 countries using
EmployeeScore, a tool developed by TNS Mode to assess the level of an
employee's commitment.
Indian employee,
Manohar |