Great question Tuxis
In my experience in B2C campaigns alot of what to expect is dependent on the product, the list etc. Your results you may find vary through trial and refining to optimize performance.
1 area you can expect to find an incredible difference is talk time per hour.
Manully you people are most likely talking 15 - 20 mins per hour. When implementing a dialer an important measurement to look at is talk time. The more your people talk = the more they sell. Talk time should increase to 40-50 minutes per hour. (depending on time of day, quality of the list etc)
you may also find retention to increase, running a small center with 5 agents I was churning 1-2 every couple of days and very inconsistent numbers. That all stabilized once we deployed our dialer, retention was higher, call stats steady and over all results could be properly projected.
Hope that helps.
Jason |